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Google: completed acquisition doubleclick

Published: March 12, 2008. Last Edit: March 12, 2008.

Google has announced the completion of the acquisition (confirmed on the official blog of google with this post ) to doubleclick, a company operating in the field of online advertising.

Google had reached an agreement for the acquisition in 2007, which was acquired at the European antitrust scrutiny that had opened an investigation in November 2007. Antitrust who gave the green light to Google to complete the acquisition ( Comunitato ).

According to the European antitrust acquisition by google doubleclick not significantly impede competition, as they are two companies operating in different fields (google search engine and doubleclick active in online advertising) in which there are other operators, and will not have harmful effects on consumers.

The acquisition of doubleclick google has cost $ 3.1 billion, far more than the 1.65 billion paid to acquire youtube.

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